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My Review of NBC’s “Guys with Kids” (or this is the best our culture can do?...
“Dad as doofus” humor is the backbone of many TV sitcoms, as has been since the very beginning. Unfortunately, the “batting average” for this easy type of humor is not very high. There are a few home...
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Fathers, Work and Family Issues in Super Bowl Ads: Expedia’s “Find Your...
This article was republished at the Good Men Project online men’s magazine. Follow this link to the article. I love this commercial! http://www.ispot.tv/ad/7wo5/expedia-spinning-teacups (sorry, I...
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Yes, Dads Do Laundry. Tide’s NFL TV Ads Prove It.
Dads are men. Dads are involved at home. Marketers, catch on or you are missing a big opportunity. First a Quick Aside- After I had written this article, Tide went ahead with another brilliant spot...
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Huggies Have “Come A Long Way, Baby” in Depicting Fathers
In one year, Huggies’ advertising went from depicting dads as incompetent boobs to depicting them as capable involved parents. Here’s a brief analysis of how and why they made the change. What a...
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Open Letter to the New York Times: There is No “Room for Debate” About the...
In its June 4th “Room For Debate“, the New York Times insulted fathers by questioning their purpose, role and potential contribution to families. My rebuttal to the very question, and my commentary on...
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The Today Show’s Matt Lauer Discusses Work-Family Balance for Dads!
This morning, the Today Show ran a segment on fathers’ work-family issues. Along with other recent major media attention (Esquire, BusinessWeek), this high-profile segment is just another indication...
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The New Chevrolet Malibu Ad Depicts Fathers’ Work-Family Priorities
Chevy Malibu* launched a new ad campaign that extols the virtues of valuing family over materialism. This rare and honest depiction of everyday dads is a refreshing change from the glitz we often see....
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